Branding
One of our identity specialists will lead you in a 2-day branding workshop. We'll walk you through a set of steps to focus your organization's identity and mission, and how you want to present yourselves to the world. The two-day branding workshop is invaluable for bringing all of your partners or decision makers together to create a shared vision for the future of your company.
You will leave this workshop with a much better understanding of
- Your organization's idenitity as a group
- The strengths of your core team and the areas that may need more support
- The key values that drive your business
- The phrases and specific words that define your organization's identity and values
- The colors that best represent your organization's identity and values
- The visual shapes that are the best match for your organizations's identity
- What your clients or members will say about you when you aren't in the room—if you've done your job well!
You also receive
- A Branding Identity Guide (BIG) document specifically written for your organization based on the results of the workshop.
The BIG document is the key to creating a logo and website design and marketing materials that really represent you and speak clearly to your audience. You can hand it to a web developer or graphic designer and have them quickly understand who you are and what kind of design would best suit your organization. The BIG document is also a great tool for helping to make future internal business decisions!